DEAN LOUCKS ART IS MUSIC TO YOUR EARS--AND EYES
AT THE NEW YORK ARTEXPO 2010

The Dean Loucks Fine Art line, making its debut at the New York Artexpo March 25-28, may strike a familiar "chord" with art and music fans alike.

While Loucks' art is unusual in both look and painting technique, he strikes a new "note" by including a custom-painted, Semi-Concert Grand Sauter piano in his sizable exhibit. Represented in the show by Global Fine Art, Inc. Loucks was selected because of his fresh approach and the customized piano paint is one example of the 22 other fine art pieces which will be on display. Attendees at the show will see Loucks' work "framing" the registration area at the entrance and also in booth #919. Loucks' "Grand" entrance will be on display at Center Court at Pier 94 where musical artists Allison Brewster Franzetti, Benita Mushulam and other musicians will play the Sauter piano at selected times. A schedule will be available at Loucks' booth and at Center Court.

Del Bloss III, Vice President of Global Fine Art, Inc., located in South Bend, Indiana, met Loucks and was immediately impressed by the artist and the complexity of his work. "Dean's work is exciting and fresh - we feel New York Artexpo is the ideal location to introduce the his fine art--especially with the piano becoming an active part of his display," stated Bloss," We arranged to show his artwork on walls near the entrance and in a booth, but liked the opportunity to be part of a participatory musical exhibit as well; it demonstrates his flexibility and adventurous approach to art. New and established art collectors will be captivated as Dean brings his creativeness to new levels of art expression."

The piano acquisition and display was arranged by Noble Art Pianos, of Easton, Pennsylvania, a company specializing in sales of Sauter, Petrof, Hailun and Ravenscroft pianos, among others. President Peter Becker met Loucks and was impressed by the "new" quality of his artistry and the potential of introducing his work to the fine art and music community. "Painting on pianos is not new in itself-it has been done for over 100 years, but Dean's work is 'now,' new, contemporary and tasteful," Becker states, "In the past, some treatments were gaudy--he paints things I would want in my home."

Global Fine Art also added new frame designs for Loucks' artwork which gives the modern mounting a more "fine art feel" for enthusiasts adding to their collections. Some of his new works feature a touch of romance with a heart theme and some have a clear-coat glossy finish, complimenting the sharply contrasting and blending colors.

Loucks, whose artistry spans a broad spectrum of "moving" art including motorcoaches painted for rock and country stars, powerboats, helicopters and motorcycles, as well as his own interpretation of "canvas" works, had an idea to paint pianos when his chance meeting of Becker brought the concept through to fruition.

Becker arranged delivery of the Sauter piano to Loucks' studio in Elkhart, Indiana and a complex process of taking the piano apart, painting it and putting it back together again ensued--with the added pressure of having the piano completed by the show date, and in perfect condition to be played for entertainment and promotional purposes. "The task was daunting, but well-within our scope of work," said Loucks, "We are used to deadlines and I am so enthused about the show--I have it planned to perfection-The New York Artexpo has been my focus and obsession! I have been able to expand the scope of my work because of this opportunity."

Loucks personally creates each paint design, then executes it in exacting detail with the tools of his original large scale paintings--a paint gun, a proprietary automotive paint color line, air brush and razor blades. Loucks terms his fine art style, the art of paint removal, rather than paint application. He uses reducing chemicals to blend, move and fade his selected colors, then removes the paint from areas to create detail and color effects. He creates sharp definition with a razor blade and in the finished version, images seem to emerge from the composite boards on which he works--colorful, alive, brilliant in color and deep in tone and texture. Themes range from abstract to whimsical, portraits to thematic. Martini glasses and fish mix with florals and hundred dollar bills, each individual and ever evolving. Limited edition prints are available and because of his unique duplication technique and integral frame system, it is difficult to discern prints from originals except for the textures created by the layers of paint applied and removed.

In Loucks' sister company, The Art of Design, his paint schemes are translated onto vehicles, vessels and other large "canvasses" with the assistance of his team of artisans who work in his 15,000 s.f. plant to bring The Art of Design to life. His fine art line is more individual, as each work is a reflection of his imagination and talent, rather than an interpretation of his clients' preferences. Loucks' art in the New York ArtExpo represents that personal touch, including the design created for Noble Art Pianos. "This work is a 'step up' of the fine finish that exists on a piano. It can be something simple and new or something exotic-it will depend on what each piano evokes in me," Loucks states.

Dean Loucks Art will be on display from March 25-28 at Pier 94 at the 32nd International ArtExpo New York, from the entry display, to booth #919, to the Center Court where the Sauter Semi Concert Grand will offer an entertaining art exhibit. For more information on the show or exhibit, contact Del Bloss at (574)850-6506. Photos available upon request.

www.deanloucksart.com - www.taod1.com - www.artexponewyork.com

Put a little LOUCKS in your life!

To discuss any Dean's art, other original pieces or prints on Dean's Fine Art website or to discuss custom painting, please call:

Robert Halcomb: (574) 333-8595